Starter (now part of Nike) is planning a massive campaign for 2008. Reebok, which lost so much over the years is slowly fighting its way back. The biggest comeback in recent years probably came from Converse. Champion is also working hard to establish itself again. They are right now running the “See How You Play” campaign with ads appearing in Vogue and InStyle. Champion in Vogue? Yes, you heard right.
Anyways, here below you see a video from the new Champion campaign. It is a very interesting market to watch. How long will these brands be able to succeed with “old” product, and when does the consumer finally step in and demand exciting new innovation. We think 2008/09 will be an interesting time in this market!