Uncategorized April, 3 2008

Velour SS’08 Collection

It seems like the fashion world revolves around Scandinavia these days. At least the interesting designers. Swedish label Velour is no exception. Originally launched as the in-house label of Andersson’s dead-stock shop Nostalgi, Velour launched in 2001 as an extension of the store’s rising cult status among the southern city’s creative inhabitants. Sharing an inner courtyard with a local music studio, Nostalgi attracted the city’s local musicians, models, photographers, and others who fell for Andersson’s uncommon selection of never-worn vintage initially taken from his grandparents’ tailor shop in Mariestad.

For spring, Velour blends preppy influences of American classics, of pleated trousers and jacquard button-downs, with early electronic music and computer games imagery; other graphic prints inspired by binary code are incorporated into his collection of oversized T-shirts, voluminous shorts, and rain-ready anoraks. Via Refinery29

Velour SS08 Collection

Velour SS08 Collection