It seems like the fashion world revolves around Scandinavia these days. At least the interesting designers. Swedish label Velour is no exception. Originally launched as the in-house label of Andersson’s dead-stock shop Nostalgi, Velour launched in 2001 as an extension of the store’s rising cult status among the southern city’s creative inhabitants. Sharing an inner courtyard with a local music studio, Nostalgi attracted the city’s local musicians, models, photographers, and others who fell for Andersson’s uncommon selection of never-worn vintage initially taken from his grandparents’ tailor shop in Mariestad.
For spring, Velour blends preppy influences of American classics, of pleated trousers and jacquard button-downs, with early electronic music and computer games imagery; other graphic prints inspired by binary code are incorporated into his collection of oversized T-shirts, voluminous shorts, and rain-ready anoraks. Via Refinery29