A great name and a great story. Men.Style turns us onto French brand *****L. “Want a bit of luxury with your workout? Neither did we, until we found out about *****L (as in cinq étoiles luxe, or “five-star luxury”), a French brand (of course) that makes sportswear out of materials like silk, astrakhan, and mink. (Note to plebes: They also sell stuff in cotton.) They just opened their first Paris boutique (pictured), where you’ll find a mix of the conservative (polos, smart-fitting gym shorts) and the decidedly less so (athletic jackets emblazoned with giant lilies).”
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