+KN (a Selectism fav) found this innovative twist on the matchbook. The Bloc of Matches, "are carved from a single block of pine, with the striking area at the bottom. The blocks come in 4 different ways though. There’s the Bloc 36, which has 36 matches, Bloc 100, which has 100 matches, The Bush, which is a longer match used for lighting a fireplace, and The Log, which is a piece of wood that when taken apart properly gives you 9 pieces of wood, making for excellent kindling. The Bloc series was created by designer Franck Fontana who also made that Invisible Bookshelf."
Find them now via Lifeisgoods.