Manhattan studio, Atlason, has worked with Timex on new packaging which should be hitting Target Stores very soon. As mentioned on Dieline, "The packaging is made of Polystyrene and ABS with 25% post consumed material. It fits a variety of different watches with the instructions + manuals in the core behind the colored lid. It comes in three colors and can even be be opened and closed by consumer before purchase! Different watch types can be rotated on the core axis for better viewing and fit in the package."