New York Magazine is reporting that Steven Alan has inked a deal with retailer UrbanOutiftters to design a new in-house lines called, Lark & Wolff. "The store owner-designer has just inked a deal with Urban Outfitters to do a new line (read: not diffusion) called Lark & Wolff. … the collection will feature both men’s and women’s clothes, and have a decidedly rustic-country-sure-I-know-how-to-camp bent. The aim is to draw in a younger customer than Alan’s current line, and the collection will retail for $58 to $128."
The line is expected to drop in Urban outiftters in the USA on July 4th.