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Uncategorized June, 19 2008

Topshop and Newton Machine

The international women’s fashion retailer recreate the camera for which Newton became known in the 70’s. The Newton Machine is Newton’s self-timed camera with a mirror next to it and a strobe light connected to the “magic box.” The model adjusts the timer based on what she want’s to do in her pose– all at once she can be the photographer, stylist, and subject. The site tells us the story of Newton, explains this instant project, and most important– serves as a constantly updated place for candid photos of Topshop customers. Via Joshspear.com

Topshop and Newton Machine

Topshop and Newton Machine

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