Two outstanding brands that we report about on a regular have decided to join forces later this year – Comme des Garcons and Louis Vuitton. After the announcement of the Comme des Garcons x H&M partnership, this is the second unexpected partnership by the Japanese brand this year.
“In an extraordinary collaboration, Louis Vuitton, the ultimate French luxury brand, and Rei Kawakubo of Comme des Garçons, the ultimate fashion rebel, will open a joint Tokyo store in September — an ephemeral three-month space where six one-off bags, designed by Kawakubo in LV monogram pattern, can be ordered by shoppers.
Yves Carcelle, chairman and CEO of Louis Vuitton, sitting front row at Kawakubos’ show on Friday, said that he was approached by Comme and considers the project a fine way to celebrate 30 years since Vuitton first opened in Tokyo.
For Comme acolytes, this move will be considered either as sleeping with the enemy — or a brilliant and imaginative partnership.
Kawakubo has re-designed the entire Comme des Garçons store on Kottodori, Omotesando for the Vuitton project. Carcelle says that LV is investing in the store, and that any financial profits will be divided.
Kawakubo described her designs as ‘party’ bags, promising multi-handles or two handles morphing into one. All will use the Monogram toile, with the LV initials, and the offerings will hark back to the styles of 30 years when Vuitton made only bags and leather goods.” Via The Moment.