A complete exploration of contemporary packaging, Package Design Now! showcases a full range of products and the firms and branding departments that make each standout from the crowd. The book is the first encyclopedic compendium of product design, and a great resource for those interested in design, advertising, branding, or even those who are amused by the wealth of things available in this world.The obvious big names like Coca-Cola and Apple are covered, as well as smaller companies. Broken into thematic chapters (bottles, for example) the book allows direct comparisons. Out now from Taschen.
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