One of the greatest mission statements of the year comes from Dunhill on the opening of their new Bourbon House salon. Slated to open on Auguest 30th, Bourdon House, the Home of Alfred Dunhill is "committed to advancing the pursuit of male indulgence."
The Bourdon House is located inside the former residence of the Duke of Westminster and covers three full floors of the building. The offering is massive. "The ground floor will boast the impressive dunhill luxury product offer – simply the very best in menswear, leather, accessories, gifts and gadgets. The first floor reflects dunhill’s commitment to personalisation, luxury and exclusivity by presenting the Discovery Room – housing custom menswear and leather, Alfred Dunhill limited edition products and elegant museum pieces from the brand’s archives. Alongside the Discovery Room are a spa with two treatment rooms and a traditional gentleman’s barber. The basement accommodates a private screening room – replete with state of the art sound system created by the esteemed British technology experts Meridian – as well as a discreet bar."