For years, Atlantic City has been trying to convince fresh faces to swill and swing in New Jersey. Now Matthew Abramcyk and Paul Sevigny, the owners of Manhattan’s Beatrice Inn, are literally bringing the party people with them: the boys have been busing friends and family for weekend stays at the Chelsea Hotel. Their new establishment — which used to be a Holiday Inn and Howard Johnson — is being touted as Atlantic City’s first non-casino hotel. The space was designed by the developer Curtis Bashaw, considered the Andre Balazs of the Jersey Shore; the retro rooms (stocked with sex supplies from Kiki de Montparnasse) offer an alternative to the kitschy bling of many other Atlantic City establishments.
The hotel’s real draw, however, is the social scene. Abramcyk and Sevigny have made sure the hotel’s fifth-floor club has a revolving door of New York D.J.’s and a stream of well-dressed “It kids” to keep the party pumping and the locals gawking. Last weekend, Sevigny’s sister Chloe even made an appearance, flying in on the seaplane from New York. “I grew up on the Jersey Shore, and of course I am here to support my brother,” she explained on the smoking balcony. “The vibe at the Chelsea is totally South Beach, with good food and good music. I mean, who wouldn’t like it?” Paul excitedly explained that the spa (opening in October) is going to be more lounge than Zen and that the concert series is going to blow our minds. It seems like the boardwalk is going to be boomin’ once again. Via The Moment