In more Mad Men news… On a show that gets just about everything right with it’s fixation on the seemingly superficial details of a bygone era, which could have overwhelmed a series with second-rate writing or a weak cast, seemingly forgot about the closing credits.
As Panopticist has pointed out, when the last frame flickers off the screen and the credits start to roll, ‘font freaks’ have noticed something maybe no one else would have. The end credits are set not in the iconic sans serif used in the opening-credits sequence, and not in, say, Helvetica, which was designed in 1957 and became popular soon thereafter, but in Arial, . Which leads us to a very interesting
history on Arial.