We do not report very often about Diesel on Selectim and to be honest we are not even sure whether Diesel Farm is rather new, but we only just came across it now.
Diesel founder Renzo Rosso is also behind Diesel Farm. Inspired by his passion for good food and wine, he ventured into agriculture and founded Diesel Farm. On the 6 hectares Diesel Farm estate Renzo Rosso produces white and red wine, as well as olive oil. The names of the product are rather obvious and go from Nero Di Rosso, Bianco Di Rosso to Olio Di Rosso. Packaging is simple and elegant.
This is definitely the kind of venture we would not mind pursuing at some point in time.