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Fashion October, 27 2008

Why Comme Des Garcons collaborated with H&M

Now we’ve all seen the full Comme des Garçons for H&M collection, we can now read Rei Kawakubo tell us herself why she did this collection. The Independent has an article chronicling the collection and has a couple of quotes from Kawakubo herself. When asked why she’d do this collaboration she answered, “I was interested in selling Comme des Garçons in a new place where it has never been sold before and to people who may never have heard of it. Usually, Comme des Garçons only sells in places where people who understand it go”.

Read the rest of the article over at the Independent.

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