The quest for original washes in jeans is usually an arduous one. Either the jeans are too over treated – giving off a bad Springsteen impersonator vibe – or they’re haphazardly done. That’s why Denim Demon have decided to go a different route, giving their jeans to rural Scandinavian tribesmen in raw condition and allowed them to wear it to work every day for 6 months. The end result will then be made into jeans bearing the tribesmen names. They’ve even created a blog documenting the jeans and how their fades are going. Check it out here.
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