This article about Filson from the Seattle Times is a bit old, but I discovered it while perusing the web the other day. It gives an in-depth look at the history of the company and why it continues to be so successful today. “Nobody shops at Filson for price; they shop there for quality, and a distinct, low-tech, old-Seattle aesthetic. Wax. Canvas. Wool. Cotton. Leather. Brass. There’s not a scrap of Gore-Tex in sight.” It shows that when you do something authentic and stick with it, trends will come and go, but people will always come back to you. read the full article here.