PSFK reports on the latest in pop-up retail from Pantone. Following up on their successful outing with Uniqlo, Pantone has teamed with Gap on a Pop-Up shop adjacent to Gap’s flagship at 54th and 5th in NYC. Pantone has also issued a t-shirt in Mimosa (14-0848), Pantone’s 2009 color of the year. “Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months.” Mimosa is not the only hue available through Gap, though the Mimosa color t-shirt will be exclusive to the pop-up shop, which is open through February 8th.
More views from the Gap/Pantone Pop-Up Store New York City after the jump.