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Design January, 31 2009

Seiko Power Design Project

Since 2002, Seiko’s Power Design Project features innovative new artists expressing their view of wristwatches. For 2008’s exhibit, the Design Project took a new approach. “Thinking about what would result if SEIKO itself was to try its hand at designing such industrial watches led us to the theme for this year – “TOKYO”.  Rather than the watch-like feel brought into Japan from Europe, the watches here are bound to give you a “Tokyo-like” feel. In Japan, a country whose strong point lies in its attention to detail in the creation of things, the watches here are bound to feel more familiar, somehow Japanese…Tokyo-ish.” (via tz)

More views from the Seiko Power Design Project after the jump.

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