Amsterdam played host to Denham’s opening recently and their store has more than a few interesting features. First up is the ‘blue salad bar’. In this section customers can customise jeans styles – essentially a Nike ID for Jeans. You can choose colour, leatherwork and stitch options. The jeans are then made by the owner, who assembles them within 7 days.
Take a look at more pictures of the store after the jump.