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Stores March, 13 2009

Y-3 Pop-Ups Inside Adidas Paris

Y-3 joins most of the Adidas line with a new build out inside the Paris Adidas Flagship Store with Jeremy Scott. “Adidas base camp have opened its doors to celebrate the launch of the Y-3 shop, which is located within the Flagship European store on the Champs Elysees and is home to the complete magnitude of Adidas off-shoots including Stella McCartney. Y-3’s 200 square metre chunk is deliberately minimal with an impervious monochrome finish and is on the first floor of the emporium.”

Read the rest of “Y-3 Joins the Rest of the Adidas Family in Paris” at Dazed Digital.

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