The same “simple” approach that Thom Browne takes in his collections, at least that is the impression one gets at first, the designer also takes on his print ads. We loved his recent Pitti Uomo presentation, which also seemed simple. Simple might be the wrong word in this case, it is just different and very clean. There is much less of an emphasis on the surroundings – they seem more straight forward and maybe also more product focused. That also applies to this seasons print campaign, which even features the designer himself in the middle of the picture. The strap covering the eyes comes in Thom Brownes signature colors, used on many of his pieces in the collection.
Let’s not over analyze though – bottom line we like the print campaign and see it perfectly fit the brand.