PUMA City is doing something with their 11,000 sq/ft container space that not many others have done. The idea of converting shipping containers into a retail space is not new. Switzerland’s Freitag’s did it back in 2006 with their Zurich shop, but unlike the Freitag experience, the PUMA City experience is mobile.
Created by Lot-Ek, 24 containers have been retrofitted and “transformed” into a mobile retail experience that is travelling city to city with PUMA’s Volvo Ocean Racing Team. Boston, my city, is the next stop on the tour. Three weeks of events are planned, so be sure to swing through Beantown. (photos via Evan Saunders/Flickr)
More views of the Boston PUMA City Buildout after the jump.