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Fashion June, 2 2009

Louis Vuitton “Core Values” – Behind the Scenes

Louis Vuitton looks to celebrate the 40th anniversary of man landing on the Moon with their new campaign around the theme of travel and personal journey. “Louis Vuitton is proud to have brought together three exceptional figures whose own remarkable personal journeys have taken them into space:  Buzz Aldrin, who in the course of the historic Apollo 11 mission with Neil Armstrong on 20th and 21st July 1969, became the second man to set foot upon the Moon;  Jim Lovell, the commander of the ill-fated Apollo 13 mission in 1970, who as the world watched with bated breath heroically guided his crew back to the safety of Earth;  and Sally Ride, who in 1983 became the first American woman to venture into space as a crew member on Space Shuttle Challenger.”

Here are some behind the scenes look from the shoot out in the California desert as shot by Annie Leibovitz. View more after the jump.

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