If we traded in cliches, we’d say that short films are the new runway shows. But we don’t, so we won’t. What we will say is that we’ve noticed a jump in designers making short films to showcase their collections lately and it’s usually a more effective way of showing what your brands about and how your clothes will fit into everyday life.
Yohji Yamamoto’s diffusion line Coming Soon has always produced great videos for their collection and they’ve got Max Vadukul on the case again for their new one. The video hasn’t been released just yet, but we have some stills after the hop and skip.