The Handy Book of Artistic Printing covers an oft forgotten period of design history. In the 19th-Century engravers, printers, and the like struck out against the traditional design and presented intricate boarders, corner embellishments, and quirky typefaces. Advertisers jumped at the new style, which became known as Artistic. As quickly as the style was adopted, it just as abruptly fell out of favor. The authors of The Handy Book of Artistic Printing assess the origins of the look in the British Aesthetic Movement and provide firm analysis of key features.
Out now from Princeton Architectural Press.