Personal Branding | Selling Michael Owen

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What do you do when your team is relegated? Your health questioned? Your career in the balance? In Micheal Owen’s case, you remind potential clubs of your “brand.” A few weeks ago his handlers sent out a 32-page brochure outlining health, skills, and most importantly brand values. Creative Review posted a few images today, which are in total a bit sad. Perhaps though, a solid indication of where one must go 10 years after hitting the lime light and with the potential of a few decent years left.

Hull seems to be calling though, so all is not lost Mr. Owen.

More pages from the brochure follow.

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