Farfetch recently caught up with the co-founder of Opening Ceremony, Humberto Leon. Now that everyone’s aiming to build an empire nowadays, it’s interesting to see a company that grew organically rather than forcing things to ‘go to the next level’. Leon gives an interesting answer when asked about the store’s clientele:
“All different types of people wear our clothing – from eight year olds to 80 year olds, we have such a varied clientele. The people who shop at our store and buy our designs have their own individual style, and they buy from us because they are after something special, unique and quirky.”
Read the full interview at Farfetch.