Steven Heller on the New Yankee Stadium

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Steven Heller on the New Yankee Stadium

In Take Me Out to the Old Yankee Stadium, Steven Heller offers his thoughts on how the teams new ballpark works to reinforce legacy and continue the strengths of the brand. From the architecture to the signage, the piece covers the core components that make the retro styled stadium. Ultimately though, Heller finds some fault in the design, and offers reminder of what made the House that Ruth Built a personal favorite.

Read Heller’s thoughts at Design Observer.

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