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Fashion July, 10 2009

Wrangler Blue Bell (EU) Coming July 13

So we’re not usually inclined to cover the launch of websites without being able to offer much of a visual preview but on July 13th, Wrangler is opening the doors on their Blue Bell Europe website which will showcase the re-launch of the line (for A/W 2009) in a manner which we consider unique. Yeah, it’s a bitch we cannot really show you the interactivity of the site but we’re certain it will turn some heads once it is officially launched for Europe. Imagine scenes from a movie with the end user being able to visually adjust garments on the characters.

Ok, well we took one screenshot to show you, but it does not give away much. See it after the jump.

Highsnobiety