While in NYC this week, I assumed the big talk of the town would be the various tradeshows happening throughout the city, but I was wrong. The real story was the leadup to this weekend’s FANATIC soccer tournament being thrown by adidas. And with the tournament comes some very fashionable custom jerseys for the event. “The 8th annual FANATIC soccer tournament—a sort of World Cup for the creative class—goes down tomorrow at New York’s Chelsea Waterside Park, pitting teams from downtown shops (Opening Ceremony, The Smile), labels (United Bamboo), and the art scene (Chinatown Soccer Club, which has included Ryan McGinness and Mark Gonzales, and its offshoot team, the Krauts) against one another. With a group like this, what’s must-see: The footer prowess?” (men.style)
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