Fashion September, 4 2009

ASOS Best Of British Collection

We were more than a little reticient when we heard of ASOS doing a ‘Best of British’ collaboration collection. But after looking at the full collection, we’re pleasantly surprised – it’s actually pretty darn good. The brand list reads like a dream team of British companies. Aside from the Grensons we featured a few weeks back, the list also includes Baracuta, Fred Perry, Gloverall, Hawick cashmere (pictured above), Mackintosh, Drakes, Dents, John Smedley, Thomas Pink – the list really does go on and on.

The collection officially launches next week, with products finding their way to the virtual shelves from monday onwards. To save you precious time, we’ve included our favourite pieces from the collection after the leap.