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Fashion October, 1 2009

Ma.Strum Launches in London

A variety of UK sites have reported in on the launch at Harrod’s of London last week of the Ma.Strum technical line. “Ma.Strum is a new menswear label created from the archives of outerwear innovator Massimo Osti by Donrad Duncan, former designer for lifestyle brand Victorinox…The military-inspired collection features a sub-brand bearing the Massimo Osti Archive label and will include pieces in cotton sateen, shape-memory cotton and carbon-coated cotton fabrics in a colour palette of navy, white and khaki with shots of yellow and orange.” We’re all for new technical wear. (drapers)

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