Fullscreen
Fashion October, 2 2009

Uniqlo in Paris

Doors have opened for Paris’ Uniqlo shop and just in time for the launch of +J. Interview has a few words on the opening gala. “Last night’s opening bash was overwhelming. The store was lit up pink and red; there was the stock exchange-style quotation messaging on the stairway and a packed crowd drinking sake out of Masus, those little wooden boxes, and listening to Swedish singer Lykke Lee… Every single inch of the 23,000 square foot space been has been designed for maximum marketing reach by Masamichi Katayama of Wonderwall, who has become a sort of secret weapon for retailers (he recently redesigned Colette) who want to get customers so excited they will spend, spend, spend.” (photo credit: flickr)

Highsnobiety