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Fashion November, 9 2009

“Art of the Trench”

“Art of the Trench” is Burberry’s latest social media endeavor. The site, found at artoftrench.com, celebrates the “iconic” Burberry trench coat through a vast collection of photos that show their trench prominently on individuals in the real world settings – the streets, of course. “For the launch of the site, Burberry Creative Director Christopher Bailey commissioned a collection of photographs of trench coats wearers taken by photographer Scott Schuman of The Sartorialist. For this first collaboration, Scott has been capturing street portraits of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice over the last few months.”

More looks at Scott Schuman’s photographs for “Art of the Trench” after the click.

Highsnobiety