Coming Soon ‘Le Chef Chic’ Spring/Summer 2010

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Here’s another couple of drops from Yohji Yamamoto’s Coming Soon. First up is the video displaying his SS10 collection (above). This is positively archaic by interwebz standards but it’s always enjoyable seeing how the clothes work on a moving body. It also gives us a nice excuse to post up a link to Coming Soon’s new blog. While we’d usually be the first to say that most company blogs are a little dull, this one bucks that trend. Featuring interviews with folks behind the label, profiles and behind the scenes looks, it’s a great example of how a company can make use of the format.

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