Farfetch 121 | B Store

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Farfetch 121 | B Store

Farfetch have a nice interview up with Matthew Murphy and Kirk Beattie of boutique/label B Store. The interview mainly focuses on B Store’s own line, asking them about their past, present and where they’re going. An interesting answer was when the Murphy and Beattie were asked about what inspired the B store clothing launch. They replied:

The concept was to offer a collection of basic, traditional, utilitarian designed staples for a modern man’s wardrobe. In response to the success of European labels such as APC and ACNE – which both offer their vision of timeless basics – we wanted to create a brand that sat with these contemporaries, but with a decidedly English feel.

Read the rest of the interview here.

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