It’s clear that media coverage of the global “fashion weeks” is no longer limited to the print and TV press outlets. The steady growth of online media properties as well as the interaction of social media networks into our daily lives has allowed for information to be disseminated at a pace and speed like no time before. 2009 was clearly the year for brands from all ends of the market to embrace “new media” and 2010 is shaping up to be even stronger.
G-Star Raw is taking this to heart with their ”search for the best unsigned talent on the web to report live from New York Fashion Week. The world’s best Tweeters, Flickrs, Facebookers and YouTube film-makers will be recruited to file raw reports live from the most exciting fashion week in the world.” Through their site, nyfw-g-star.com, “reporters can put themselves forward for consideration and sign up with their social media account. The winners will be chosen by [the] public; the writer, photographer or film maker with the most votes wins…” The concept is an interesting one.