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Books & Magazines January, 4 2010

Lacoste Book by Olivier Margot

Coming this February 2010 from Assouline is a new book from Olivier Margot on the world of LacosteLacoste Book by Olivier Margot. “Since the birth of the iconic alligator – the world’s first clothing logo and the symbol of its French tennis-great namesake – in 1933, Lacoste has been nearly synonymous with sport. When champion René Lacoste put his fa vored tennis uniform (a white piqué polo shirt) into production for the mass market, it revolutionized the standard stiff and starchy athletic attire, usher ing in an era of sport styles that were as comfortable and functional as they were chic.”

LacosteLacoste Book by Olivier Margot is available for pre-order from AmazonLacoste Book by Olivier Margot.

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