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Denim January, 13 2010

APC Washed New Standard

We don’t advocate cheating, but there’s times when it has to be done. We love the selvage denim journey as much as the next man. You know how the story goes; man wears stiff denim repeatedly for a year until it softens up and fits like a glove. The end. But what if you want to start this journey already halfway through?

Well, APC have the answers for that. The solid light blue hue is more natural than the overdone marking and faux-tearing we’re used to seeing on distressed denim and makes sure that they’ll continue to gain wear and tear naturally – rather than prejudging where you’d rip your jeans. There’s also the added bonus of it being on sale at £88. There’s only one size left, so get your trigger finger ready (and remember APC is vanity sized). [Tres Bien]

Highsnobiety