Remember the old days when brands used to loathe being featured on blogs? We do, because for the most part (especially with the too cool for school fashion houses) that was only a year ago. Now brands are leaking images themselves – O.C showed a huge chunk of their AW10 collection a week ago. Because we believe in leaving something to the imagination, we’ve kept this preview short and sweet – nowt worse than getting bored of a collection before it drops in stores.
Take a look at a couple of preview shots after the leap.