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Fashion February, 2 2010

WWD – Fashion Brands Focus on their Heritage

WWD latest story proclaims that luxury brands are refocusing their offerings to pull from heritage roots (“Latin Roots” by Fugazi anyone?). “These days, Twitter enthusiast Louis Vuitton is far more likely to tweet about the 1896 launch of monogram canvas or the 1930 birth of its iconic Speedy handbag than which actress wore its clothes to a recent VIP event. It’s but one indicator that Europe’s big luxury players are moving heritage to the forefront of product and communication efforts as a way to reassure — and seduce — consumers spooked by recession.” It’s all cyclical anyways, isn’t it?

Read “Fashion Brands Focus on their Heritage” on WWD.

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