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Fashion February, 17 2010

Project LV | US Army

“The mood and heritage of the past with the technology and performance of the future.”

Above is the tag line of the newly minted, officially approved, US Army brand. Working directly with the armed forces (as in each piece is approved), US Army offers military spec pieces with heavy emphasis on technical feature. For example, their 10th Assault Jacket comes seamed sealed and manufactured with the Japanese fabric Toray. The jacket will become available in two camouflage options.

To be perfectly clear, US Army is a licensed brand from – yes – the US Army. We’re told proceeds will go to the well being of the troops.

Details of the US Army 10th Assault Jacket, as seen at Project LV, after the jump.

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