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Books & Magazines March, 23 2010

The Yugo: The Rise and Fall of the Worst Car in History Book

I was under the impression that the Trabant was the worst car ever made but Jason Vuic has me thinking differently. Amazon’s description of the book The Yugo: The Rise and Fall of the Worst Car in HistoryThe Yugo: The Rise and Fall of the Worst Car in History Book, is awesome…

“Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it ‘the worst car of the millennium.’ And for most Americans that’s where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand ‘good’ communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you’ve got The Yugo: The Rise and Fall of the Worst Car in HistoryThe Yugo: The Rise and Fall of the Worst Car in History Book.”

Available now from AmazonThe Yugo: The Rise and Fall of the Worst Car in History Book.


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