HINT lets us know that doors opened to Patrik Ervell’s new online shop. “Patrik Ervell is braving the e-commerce fray with a new online shop. Not bad for an independent label that started modestly enough, churning out suspiciously chic outerwear basics. Who else but Ervell could reinvent the fleece zip-up as a fleece zip-up? But in only a few short years, the Northern California native has done just that, perfecting his incisive brand of sportswear down to a science, giving anoraks, windbreakers and khakis the deluxe treatment.”
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