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Art April, 28 2010

WSJ | Fashion Houses Embrace Online Videos

There is a great article on the WSJ discussing the ever growing embrace of fashion houses around films. “Arty, sometimes obscure videos have long been produced by fashion houses looking for a subtle way to peddle their brand to a discriminating audience. But such efforts have been limited to the big brands and scattershot, reflecting the high cost of production and screen time. While getting a 30-second television commercial can be expected to cost at least $1 million, an online fashion video can average $50,000 to produce with no distribution costs, executives say.”

Read the full story, “Cinema à la Prada,” at Wall Street Journal.

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