iDsgn | ‘Nice Tomatoes, Sweet Pea’

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No. 01 / 04
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Why not start off the morning with a curveball? iDsgn looks at the oft-overlooked world seed packet design and, surprisingly, it’s an interesting read.

‘Until the mid-20th century, seed packets were lavishly illustrated with chromolithographs or engravings, after which photography became the preferred medium. Along the way a good deal of fantasy appeal was lost, artfulness sacrificed in favor of the “real” images provided by photographs. Early photographic compositions stripped the packages of visual charm, replacing it with a straightforward, pedestrian image, often accompanied by bland typography.’

Read the full feature over at iDsgn.

More packaging images after the leap.

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