“In the corporate world, a logo redesign is a two-pronged exercise. In simple words, it has its share of merits and demerits. On the positive side, a logo redesign can help build credibility and strengthen brand identity. While on the negative part, it can play a role in disrupting the image of the company. We witnessed a huge number of logo redesigns in 2009 and pretty much the same was expected in 2010 as well. Although it is too early to count the logo redesigns in the corporate world, but halfway through, there have been a number of mentionable logo redesigns this year. To wrap up the first five months of 2010, I have assembled a remarkable collection of 20 redesigned logos.” (Graphic Design Blog).
02. The Rise and Fall of the Philadelphia Commercial Museum
Though it has been all but forgotten in our time, the Philadelphia Commercial Museum served a crucial role in pushing the United States into international trade. Opened in 1897 and serving as the predecessor to the Bureau of International Commerce, the Commercial Museum taught business owners and schoolchildren alike about the world outside America’s borders. Read about the museum’s role in history here, and visit the institution through a digitized collection of photo album images taken at the height of the Commercial Museum’s influence, roughly 1910. (Independence Seaport Museum).
03. Fourth plinth: Yinka Shonibare’s message in a bottle (above)
“Nelson on his column looks distant and far away. Yinka Shonibare’s Nelson’s Ship in a Bottle, which has fetched up on the fourth plinth in Trafalgar Square, looks delicate and small in its clear plastic bottle, stopped by an oversized cork and sealed with wax. Less a sculpture than a symbol, it is almost kitsch, and mounted on a vaguely nautical wooden stand whose portholes are actually air vents, whose hidden whirring fans prevent the whole thing from steaming up with condensation – though I rather like the idea of the ship looming in a bottled fog. Shonibare’s work is the sort of thing one might come across in a coastal shopping mall, and it sits on the plinth as though on a mantelpiece. I suppose I oughtn’t to like it; but I do, very much. It brings out the little boy and the sailing pond admiral in me. Perhaps it appeals to a rather conservative sort of artistic taste, like Jeff Koons’s giant, flower-covered puppy, which stands outside the Guggenheim museum in Bilbao (and which has led locals to dub the museum “the doghouse”). But then I’m fond of the mutt too.” (Guardian).
04. Wright Sale of Scandinavian Design
“On the 25th of May, Wright in Chicago will hold its second 20th Century Design sale of 2010, this time focusing on Scandinavian design. Wright has included mostly early to mid century design, but many of the works are of exceptional quality.” (Detnk).