SL faves Velour just opened up shop in Amsterdam. We could rave about the affordable, well made clothes that strike a good balance between fashion forward and fusty but we won’t (although we kinda just did). Instead we’ll just focus on this new store, the brand’s fourth store since launching in Gothenburg as deadstock store in 1997. Located in the De Negen Straatjes area of Amsterdam, this now sees Velour in Copenhagen, Gothenburg and, of course, Amsterdam. Go check out the store for yourself at Huidenstraat 14.
There’s another look at the store after the leap.