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Fashion June, 14 2010

William Richard Green Autumn/Winter 2010

“William Richard Green AW10 Fashion Film, Winner of the Vogue Italia & ASVOFF 1MINUTE “LIGHT” Series competition!..The designer and I wanted to create a film using light in constant motion. The Rubber Jacket especially absorbed and displayed the moving pin prick lights beautifully. These grungy outlined glimpses of the model with the moving light and void-like negative space infected the key pieces of the AW10 Collection to create a tectonic and mysterious mood for the film which echoed the heroic and anti-heroic ideas of the collection. for William Richard Green. Model: Thomas Ashley” (cqc)

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