Scion, everyone’s favorite forward-thinking car brand, is running an interesting promotion to reel in more of you gearheads with a taste for personalizing your ride as much as possible. The Unlock the tC Road Trip contest sparks a series of interactive gaming challenges that culminate in an event where four finalists will compete for a new 2011 Scion tC to call their own. Players take part virtual rally across the United States, accumulating points by completing specified tasks and side-trip challenges and inviting friends to join in along the way, with leaderboards keeping track of the action and encouraging players to pull ahead of the competition. Did you ever wish being really good at Grand Theft Auto would get you a new whip? Check out the Unlock the tC contest at www.unlockthetc.com.